From 30 to 1,026: How Yonder Grew Pinterest Traffic by 3,320% Without a Single Ad
You have a great product, a real story behind your brand, and content worth finding.
So why is Pinterest sending almost no one to your website?
That's exactly where my client Sheri, founder of Yonder, found herself.
She had built something worth finding, a brand with real products, a connected catalog, and even Verified Merchant status.
But Pinterest was barely sending anyone to her website. Just 30 visitors a month😯
The profile she'd built wasn't optimized to be found, and without the right foundation, all of that potential was sitting completely dormant.
And if nothing changed? Sheri would keep treating Pinterest like just another social media platform. Posting and hoping, with no real strategy behind it.
A brand with a powerful story and products people were actively searching for would stay buried. The profile she'd built wasn't optimized to be found, which meant no foundation for long-term growth.
Pinterest rewards consistency and strategy over time, but without both, that compounding traffic never comes.
Once we rebuilt her Pinterest presence from the ground up…
✔️ the right foundation
✔️ the right strategy
✔️ content designed to rank in search
…everything changed.
Within 90 days, her monthly Pinterest traffic had grown 7x. And it didn't stop there.
This is the story of how I turned Yonder's Pinterest presence into a real, measurable traffic channel (organically, without a single ad).
Let's get into it.
Hi Friends!
I’m Melissa, a Pinterest marketing strategist for eCommerce brands.
I help my clients get found, get seen, and drive consistent long-term traffic to their products and shop.
Meet Sheri, the Founder of Yonder
Sheri didn't start a wellness company because it was trendy.
She started it because she had no choice but to fight for her health.
At 30 years old, she was diagnosed with Hodgkin's Lymphoma, the same cancer that took her brother's life.
As a new mom, she went through grueling chemotherapy and radiation, and came out the other side with a damaged body and a determination to heal it naturally.
She spent the next 20+ years studying metabolic health, functional nutrition, and food-based healing.
Collagen was central to her recovery. So she built Yonder to bring the same clean, quality collagen she used herself to other women who were done cutting corners with their health.
Yonder sells grass-fed, pasture-raised collagen peptides, and every product is a direct reflection of Sheri's story.
This isn't a brand that exists to make the founders rich. There's a real reason behind every bag.
And that is the kind of brand Pinterest was made for.
Health, wellness, clean living, women searching for real solutions.
Yonder's audience is on Pinterest every single day.
They're saving recipes, researching collagen benefits, building wellness routines, and discovering brands exactly like this one.
The problem?
Pinterest wasn't finding them.
Sheri had been managing the account herself for 9 months. I could tell she was putting in the effort.
But what I also noticed immediately when I looked at the account was that her Pins were recycled social media posts.
The same content she was creating for Instagram, repurposed and dropped onto Pinterest.
On the surface, it looked like she was showing up.
Under the hood, it wasn't built to do anything.
Here's the reality of what that looked like day-to-day:
Sheri was spending several hours a week creating content
- crafting titles
- writing descriptions,
- designing graphics
for a platform that was giving her almost nothing back.
Pinterest was sending 30 visitors a month to her website.
Thirty.
For a brand with a story this good, products this specific, and an audience this primed to buy.
She knew her customers were on Pinterest.
Women interested in clean eating, gut health, and anti-inflammatory living.
That's Pinterest's core audience.
But she couldn't crack the code, and she didn't have the time to figure it out while running a fast-growing business.
Every social media post she made disappeared in 24 hours.
She was on a content treadmill with no finish line and very little return.
The Decision to Change
I reached out to Sheri via cold email. We went back and forth, and it became clear very quickly that Pinterest was a gray area for Yonder.
She'd heard about the long-term traffic benefits but hadn't been able to make it work.
When we got on a call, what clicked for her was understanding that Pinterest is not a social media platform where you post for today.
It's a search engine where content compounds over time, working in the background long after you hit publish.
Sheri understood immediately that this wasn't a quick fix.
It was an investment in a traffic channel that builds while you sleep.
She was ready to go, no hesitation.
There was just one catch: she was leaving for vacation and needed everything set up before she left.
I'd never done a turnaround that fast, but I put the entire foundation setup and her Pin templates on supercharge and had everything done in a week and a half💪
She left for a well-deserved trip, knowing her Pinterest presence was finally built to actually perform.
Here's exactly what I rebuilt.
Step 1: SEO Keyword Research
Pinterest is a search engine. Not a social media platform.
That distinction changes everything about how you approach it. This was the first thing I had to address.
I started by building a dedicated keyword bank: a library of search terms Yonder's ideal customer was actually typing into Pinterest.
Terms around collagen benefits, gut health recipes, clean eating, anti-inflammatory lifestyles.
This keyword foundation would inform everything
✔️ Pin titles
✔️ descriptions
✔️ board names
✔️ board descriptions
When I audited the existing account, two things stood out immediately.
Some Pins had no URL attached at all. This means a user clicks, goes nowhere, and Pinterest registers a dead end.
The whole point of a Pin is to drive someone somewhere.
The other issue was that many Pins were linking to the homepage.
That might seem harmless, but it creates a genuinely poor experience.
Someone clicks on a collagen recipe Pin, lands on a homepage, and has to hunt for what they came for.
That kills trust, spikes bounce rates, and signals to Pinterest that your site isn't worth sending traffic to.
Every Pin needed to be linked to the exact product page, recipe, or blog post it was referencing.
The descriptions were also loaded with emojis and hashtags.
Neither of these has a meaningful impact on Pinterest search performance.
We cleared the noise and replaced it with keyword-rich descriptions that actually tell Pinterest's algorithm what each Pin is about.
Step 2: A Smarter Pin Creation Strategy
Sheri had done the hard work of building real content
- recipes
- wellness blogs
- product pages
The raw material was already there.
The problem was she was making one Pin per piece of content and calling it done.
One Pin means one keyword angle.
One entry point into search.
On Pinterest, that's leaving traffic on the table.
My strategy was to create 4–5 Pins for every piece of content, each one targeting different keywords or approaching the content from a different angle.
Someone searching "collagen powder for gut health" and someone searching "how to add collagen to coffee" are looking for the same product from completely different starting points.
You need a Pin ready for both of them.
The design itself also needed work.
Her existing product Pins were text-heavy with small fonts.
This is a platform where people are scrolling at full speed on their phones.
If they can't read it in a glance, they're already past it.
I redesigned her Pin templates with larger, bold fonts and a consistent visual identity across every piece of content.
Before, there was no uniformity to how Yonder showed up on Pinterest.
After, every Pin looked like it belonged to the same brand, because it did.
Step 3: A Board Strategy That Actually Works
Boards are not just folders.
Pinterest uses your boards to understand what your account is about and which searches your Pins should appear in.
Most eCommerce shops get this completely wrong, and Yonder's boards needed a full overhaul.
If you want the full breakdown on how to build boards that actually work, I go deep on this in The Pinterest Board Blueprint Method.
I renamed boards to be search-friendly, created new ones to cover the full range of content Yonder was producing, and wrote keyword-rich board descriptions for every single one.
Those descriptions tell Pinterest's algorithm exactly what kind of Pins live there, This directly affects whether your Pins get indexed and surfaced in search results.
Think of it this way: a board called "Yonder Products" tells Pinterest nothing. A board called "Grass-Fed Collagen Peptides for Women" tells Pinterest exactly who to show it to.
The Results
The numbers tell the story better than anything else.
Website traffic from Pinterest grew 3,320%.
When we started, Pinterest was sending 30 visitors a month to Yonder's website.
After 21 months of consistent strategy and optimization, that number reached 1,026 monthly visits.
A 7x traffic increase in the first 90 days alone🤩
Within the first three months, monthly Pinterest traffic jumped from 69 visitors to 497.
The foundation work paid off fast. And it didn't stop there.
After that initial surge, traffic kept climbing, averaging 477 new visitors every month going forward.
Pinterest impressions grew 903%.
Yonder went from 4.68k impressions to 46.96k💫
These numbers mean nearly 10x more people were seeing the brand in search results.
In the most recent 3-month window, Pins were averaging 39,360 views a month, driving 878 outbound clicks directly to products, recipes, and blogs.
Real people, actively searching, landing exactly where they needed to be.
All of it organic. Not a single ad.
What's Now Possible
Before, Pinterest was a task on Sheri's to-do list.
Something she had to keep feeding to keep alive, with very little to show for it.
Now it's an asset.
The Pins we built aren't disappearing after 24 hours like a social media post.
They're indexed in search, being discovered by new people every single day, and driving traffic back to Yonder's website while Sheri focuses on running her business.
That compounding effect is what Pinterest is built for, and Yonder is finally positioned to benefit from it.
Every new recipe, every new product, every piece of content she puts out now has a strategy behind it and a real chance of being found by the exact customer who's already searching for it.
In Sheri's own words: "The biggest benefit has been the consistent activity and optimization that helped expand our reach on the platform and drive more people into our ecosystem."
That word: ecosystem, says everything.
Pinterest isn't just driving clicks anymore.
It's introducing Yonder's brand, Sheri's story, and her mission to women who are actively looking for what she sells.
The platform is finally doing what it was always capable of doing. It just needed the right foundation.
The Short Version
Sheri came in with a brand worth finding and a Pinterest account that wasn't built to be found.
She was spending hours every week creating content that led nowhere…
- wrong links
- wrong keywords
- no strategy
- no foundation
Pinterest was sending 30 people a month to her website despite everything she was putting into it.
We rebuilt it from the ground up.
Keyword research.
Optimized Pins.
A board strategy that actually told Pinterest who Yonder was.
Content that was designed to rank, not just to post.
And over 21 months, Pinterest traffic grew by 3,320%.
All organic, all compounding, all working in the background while she ran her business.
That's the transformation.
From invisible to undeniable.
Here's How You Can Experience This Too
Sheri's story isn't unique, it's actually one of the most common situations I see.
A great product, a real brand, a founder putting in genuine effort on Pinterest, and almost nothing to show for it😔
Not because the platform doesn't work. Because the foundation was never built to make it work.
If you're an eCommerce brand owner who knows your customers are on Pinterest but can't figure out why the traffic isn't coming, this is why. And it's fixable.
Ready to Get Your Products Seen by Millions?
If you're tired of posting into the void and watching your Pinterest account sit flat while you pour time and energy into it, let's talk.
I'll take a look at where you are, tell you exactly what's holding you back, and show you what's possible when Pinterest is actually working for your brand.
Your customers are already on Pinterest searching for what you sell. Let's make sure they find you.
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